Policy Infrastructure meets Full-Stack Media Creative.
Scaling state-wide programs and independent media ventures.
For Philanthropic, Government and Corporate Boards
THE M-SHAPED EXECUTIVE
Good Intentions Are Not The Bridge For Polycrisis.
Right now, you are likely facing one of the THREE imminent threats:
By bridging Federal Compliance with Digital Media Innovation, I develop equitable ecosystems that prioritize both ruthless financial diligence and creative integrity.
Right now, you are likely facing one of the THREE imminent threats:
Stalled Vision
Media Strategy that burns out internal teams and betrays community trust.
Fragile Capital
Grassroots initiatives lacking regulatory rigor to survive audits.
Eroding Trust
Corporate PR that breeds community skepticism instead of civic alignment.
We operate in an era of polycrisis where legacy institutions are losing their connection to the ground.
Disinformation is dissolving public trust, and the gap between the boardroom and the community has become a critical liability.
By bridging Federal Compliance with Digital Media Innovation, I develop equitable ecosystems that prioritize both ruthless financial diligence and creative integrity.
What I do.
I build the operational infrastructure that makes your capital resilient,
while directing the creative execution that makes your impact undeniable.
Full Stack Creative Direction
As an Executive Advisor and Full-Stack Creative Director, I lead production teams at the exact intersection of compliance and culture. I founded REEM Media to prove a critical hypothesis: operational rigor and ethical labor standards are the true engines of scalable creative execution. Backed by CXL-certified applied neuromarketing, I engineer content optimized for SEO, algorithmic resonance, and community trust.
I am Cris Trujillo.
As an "M-Shaped" Executive, my career is defined by two distinct acts:
ACT 2
Over a decade navigating where strict regulation meets community development. I oversaw $30M+ in grant portfolios and translated complex HUD policy for the State of California during active disaster recovery.
Policy & Compliance Rigor
ACT 1
Infrastructure That Survives the Real World.
Platitudes don't pass federal audits, and jargon doesn't build community trust. Here is the data behind my methodology:
190K+
VISIBILITY
IN 12 MOS.
Operational System Development
Financial Diligence & Compliance
32-Partner Statewide Network: Launched the Rural California Asset Development Network from scratch to scale economic mobility.
Leveraged $500K+ in public/private funds, successfully lobbying Congress on anti-poverty appropriations.
6 Consecutive Years of Zero Audit Findings managing a portfolio of 32 Affordable Housing Program (AHP) grantees.
$30M+ in Federal Portfolios Managed for the Federal Home Loan Bank of San Francisco.
Technical Advising on CDBG-DR: Translated complex HUD regulations into actionable guidance for California's disaster recovery efforts.
0
Audit Findings
32
PARTNER
NETWORK
Full-Stack Creative
190K+ Views in 12 Months: Scaled concepts into thriving digital platforms using behavioral science, securing 2.32K subscribers for independent media ventures in just one year.
40–60% Reduction in Media Spend: Created the Nonprofit Video Cost-Savings Blueprint, mobilizing internal documentarians to guarantee sustainable workflows and ethical compensation models.
Cultural Activation & Revenue: Guided emerging brands from concept to multi-stream revenue, securing national trade-magazine placements and 3x engagement at Super Bowl-week civic activations.
Turning policy into resilient operational reality.
Design the operational frameworks and compliance controls required to scale safely—without risking your capital.
2
Build the Foundation
1
Command the Narrative
Map the structural gaps, regulatory vulnerabilities, and communication bottlenecks threatening your initiative.
1
Diagnose the Friction
Leverage applied neuromarketing and full-stack creative execution. Translate operational success into community-centered storytelling that builds undeniable public trust.
THE METHODOLOGY
Equitable Partnership Design & Cultural Activation
Scaling Justice-Focused Digital Media to 190K+ Views (Dr. Talia Moore)
Work Showcase
Cristina is dedicated and thoughtful in her approach to community engagement and facilitation. She brings a wealth of knowledge related to community development and housing issues, and her approach to resident and stakeholder engagement added significantly to our disaster recovery work across the State of California. She expanded our audience engagement through effective digital storytelling that expanded community partnerships and media opportunities for all of our community events.
Her team, under her leadership, has consistently presented tangible solutions to help me as the CEO address various branding, marketing, and production concerns. The results speak for themselves as I have witnessed growth of my business across four channels... in less than a year of working with her. Cristina was the perfect ally to help us tackle the challenges of doing business in these times.
Prospera Co-ops
Weasley Alexander, CoBiz CEO
Cristina and her talented team are not only experts in their craft... Their storytelling is authentic, and their dedication to excellence shines through every detail. Every collaboration... has been seamless and enjoyable.
Nathan Cataline, GCR Inc.
Cristina, is a tireless advocate for the needs of hard working low-income individuals and families. In our dealings when she was at the Federal Home Loan Bank she responded quickly to questions we had, and she always responded fairly and with a deep understanding of what it takes to bring an affordable housing project to a reality.
Michael Walsh, Assistant Director
Schedule a Leadership Alignment Interview Today
I build systems that survive the real world. If you are ready to build infrastructure that outlasts your investment, let's talk.
Your impact deserves a resilient bridge for polycrisis.
The polycrisis exposes what good intentions cannot protect. You need a survival strategist who aligns boardroom rigor with realities on the ground—packaged into a narrative the modern world will actually listen to.
